Privacy Policy – Dance Sutraa

Last Updated: 21 March 2026

Dance Sutraa Entertainment (“we,” “us,” or “our”) operates the website https://dancesutraa.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or submit inquiries through our contact forms, including pages used in connection with Google Ads campaigns.

By using our Site, you consent to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

a) Personal Information You Provide
When you fill out a contact or inquiry form on our Site, we may collect:
– Full name
– Email address
– Phone number
– Company or organization name
– Event type and details
– Any other information you voluntarily provide in the message field

b) Automatically Collected Information
When you visit our Site, we may automatically collect:
– IP address
– Browser type and version
– Operating system
– Device type (desktop, mobile, tablet)
– Pages visited and time spent on each page
– Referring URL (the page that linked you to us)
– Date and time of visit

c) Google Ads & Tracking Data
We use Google Ads and Google Analytics to measure advertising performance. The following data may be collected automatically:
– Google Click Identifier (GCLID) — a unique ID appended to URLs when you click a Google Ad
– UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content)
– Conversion data (whether you submitted a form after clicking an ad)

This data is stored in browser cookies for up to 90 days and may be transmitted to Google for conversion tracking and campaign optimization.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:
– To respond to your inquiries and provide quotes for our services
– To communicate with you about your event requirements
– To measure and improve the effectiveness of our Google Ads campaigns
– To track conversions (e.g., form submissions) for advertising optimization
– To analyze website traffic and usage patterns
– To improve our website and user experience
– To comply with legal obligations

3. COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies and similar technologies:

a) Essential Cookies
Required for the Site to function properly (e.g., form submission).

b) Advertising & Analytics Cookies
– Google Ads (gtag.js): Used to track ad clicks and conversions. Sets cookies such as _gcl_aw (Google Ads click tracking) with a 90-day expiration.
– Google Analytics: Used to understand how visitors interact with our Site. Sets cookies such as _ga and _gid.
– GCLID Cookie (_dse_gclid): We store the Google Click ID in a first-party cookie for up to 90 days to attribute form submissions to specific ad clicks.
– UTM Cookies (_dse_utm_source, _dse_utm_medium, etc.): We store UTM campaign parameters in first-party cookies for up to 90 days.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our Site.

4. SHARING OF INFORMATION

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

a) Google
Conversion and click data is shared with Google Ads for the purpose of measuring ad performance and optimizing campaigns. Google’s use of this data is governed by Google’s Privacy Policy (https://policies.google.com/privacy).

b) Service Providers
We may share information with trusted service providers who assist us in operating our Site, conducting business, or servicing you, provided they agree to keep this information confidential. This includes:
– Formspree / Contact Form 7 (form processing)
– Web hosting providers

c) Legal Requirements
We may disclose your information if required by law, regulation, legal process, or governmental request.

5. DATA RETENTION

– Form submission data: Retained for as long as necessary to respond to your inquiry and for our legitimate business purposes, typically up to 2 years.
– Cookie data (GCLID, UTM parameters): Retained for up to 90 days in browser cookies.
– Analytics data: Retained in Google Analytics for up to 26 months (default Google setting).

You may request deletion of your personal data at any time by contacting us (see Section 9).

6. DATA SECURITY

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. THIRD-PARTY LINKS

Our Site may contain links to third-party websites (e.g., Instagram, LinkedIn, WhatsApp). We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party site you visit.

8. YOUR RIGHTS

Depending on your location, you may have the following rights regarding your personal data:
– Right to Access: Request a copy of the personal data we hold about you.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Deletion: Request that we delete your personal data.
– Right to Restrict Processing: Request that we limit how we use your data.
– Right to Object: Object to the processing of your data for certain purposes, including direct marketing.
– Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details in Section 9.

9. CONTACT US

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how your information is handled, please contact us:

Dance Sutraa Entertainment
Email: admin@dancesutraa.com
Phone: +91-7003830318 / +91-9599114240
Offices: New Delhi – 110059 | Mumbai – 400065 | Kolkata – 700049

10. GOOGLE ADS COMPLIANCE

This Site uses Google Ads conversion tracking. By clicking on a Google Ad and visiting our Site, you acknowledge that:
– A GCLID (Google Click Identifier) may be stored in your browser
– Your form submission may be reported to Google as a conversion event
– This data helps us understand which ads and keywords are effective
– No sensitive personal information (name, email, phone) is shared with Google through conversion tracking — only the fact that a conversion occurred

For more information about how Google uses data, visit: https://policies.google.com/technologies/partner-sites

11. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.